Thursday, 18 October 2012

Reflection on Planning so far...

We will use the Uses and Gratifications theory of entertainment, since music videos are watched mostly for pleasure. Since our story is also a type of romance, we can bring into this personal relationships, because the audience may use our video for emotional interactions. There is also personal identity, because some of the male audience can relate to this, as they may have just broken up with their girlfriend, or something along the lines of this. But obviously, the main purpose of our music video is to entertain, because we want that encouragement of the audience watching our video again, for them to re-pleasure themselves. The reception theory suggests that, the audience will have different decoding's of what they witness. This will allow the audience to go and discuss about the video, so the music video will spread due to people talking about it and there will be many different intriguing thoughts, this will eventually give audience the temptation of watching the video again.

Our whole video is based on the male gaze, because the protagonist is the Boy and it is through him that we are visualizing the story. The story is about this boy who sees this Girl, but the girl is sort of in a heavenly way, so he goes on this journey to find her. We have used the male gaze, but through a female perspective, as the Boy is going after this Girl and he doesn't care about anything else. The music video ends in the conclusion, of him finding the Girl dead in the forest. This female use of the male gaze shows that the Girl has manipulated the Boy and maybe, changed his expectations for the worse.

We have combined narrative and performance, but it would still be more narrative. Its the story of the Boy going on this journey to find the Girl, at the same time, we will have the artist performing with his guitar and singing the song. We have combined it by, making the artist perform in the narrative world. We chose to have a narrative, because it will make our audience more drawn to our video, they'll be in suspense to what might happen next, then we'll hit them with our ending. Our song also helps this, because it builds up to an this ending.

Since we want the audience to be very drawn to our story, we need them to see our characters facial expressions. Therefore, we will have plenty of close ups, where they can see our characters moods through their facial expressions. We need the whole video to be live and not boring, so we will have many different camera angles and many different shots such as long shots, mid shots and establishing shots. We wont be cutting to the beat too much, because the song is quite slow, we will have to make the video flow with the music, rather than cutting to the beat. I believe this way, the video will look better and it will add more atmosphere and verisimilitude.

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